Reach more customers, increase brand awareness, and drive sustainable growth with specialized digital marketing strategies designed for the chemical industry.
Digital Marketing for the Chemical Industry
Creative Marketing Drives Business Opportunities (and Reduces Stress)
Digital Marketing for the Chemical Industry
Creative Marketing Drives Business Opportunities (and Reduces Stress)
Reach more customers, increase brand awareness, and drive sustainable growth with specialized digital marketing strategies designed for the chemical industry.
Common Challenges
Chemical Marketing Frustrations
Chemical companies face unique marketing challenges in today’s digital landscape. These common frustrations prevent businesses from reaching their full growth potential.
No Dedicated Marketing Team
Executive leaders juggle multiple roles, leaving little time to build and execute a comprehensive go-to-market strategy.
Stuck in the Past
Relying on traditional, “analog” methods like handshakes and events, while missing out on leveraging digital marketing channels to reach new and existing buyers.
Proactive Plan Gaps
Difficulty integrating blogs, video, social media, account-based marketing (ABM), PR, and thought-leadership content to drive consistent engagement and lead generation.
Appealing to the Next Generation
Failing to connect with tech-savvy professionals who prioritize a digital-first approach to sourcing, education, sustainability, and partnerships.
Budget and Resource Constraints
Limited funds and expertise to refresh branding, create compelling content, or leverage AI and data-driven campaigns.
Leadership Void in Marketing
Without a CMO or executive-level guidance, internal teams and external vendors operate in silos, leading to inconsistent strategy execution and missed opportunities.
Our Services
Comprehensive Digital Marketing Solutions
Trade shows and personal networks can only take you so far, especially as the industry is rapidly embracing a digital-first mindset. We offer a full suite of digital marketing services tailored specifically for chemical manufacturers, distributors, and specialty chemical companies.
Content Strategy
Produce compelling blogs, white papers, and thought leadership content to position your brand as an industry authority.
Website Development
Create a user-friendly, SEO-optimized website that helps chemical buyers find your products and services.
Social Media
Utilize LinkedIn to connect with decision-makers and amplify the capabilities of your company, products, and services.
Content Strategy
Produce compelling blogs, white papers, and thought leadership content to position your brand as an industry authority.
Website Development
Create a user-friendly, SEO-optimized website that helps chemical buyers find your products and services.
Social Media
Utilize LinkedIn to connect with decision-makers and amplify the capabilities of your company, products, and services.
Video
Develop high-quality videos that highlight your operations, expertise, and unique offerings.
Public Relations
Craft strategic PR campaigns to boost your brand’s credibility and secure coverage in industry publications.
Trade Shows and Events
Design impactful trade show booths and integrate event strategies with digital campaigns for maximum ROI.
Why Choose Digital Marketing
Grow Your Chemical Business in the Digital Age
The chemical industry is evolving, and traditional marketing methods alone are no longer enough. Digital marketing opens new channels to reach procurement managers, R&D teams, and decision-makers actively searching for solutions.
Increase qualified lead generation by targeting the right buyers
Build brand authority in the competitive chemical marketplace
Improve search visibility for your specialty chemicals and products
Reduce customer acquisition costs with targeted strategies
Establish thought leadership through technical content
Reach global markets with precision digital campaigns
Proven Process
How We Transform Your Digital Marketing
Our proven four-step process ensures your chemical business achieves measurable results.
01
Discovery & Analysis
We analyze your current market position, competitors, and target audience to understand your unique opportunities.
02
Strategy Development
Create a customized digital marketing roadmap aligned with your business goals and industry requirements.
03
Implementation
Execute campaigns across multiple channels with precision targeting and compelling messaging.
04
Optimize & Scale
Continuously monitor, analyze, and refine strategies to maximize ROI and drive sustainable growth.
01
Discovery & Analysis
We analyze your current market position, competitors, and target audience to understand your unique opportunities.
02
Strategy Development
Create a customized digital marketing roadmap aligned with your business goals and industry requirements.
03
Implementation
Execute campaigns across multiple channels with precision targeting and compelling messaging.
04
Optimize & Scale
Continuously monitor, analyze, and refine strategies to maximize ROI and drive sustainable growth.
Tangible Results
Real Growth for Chemical Companies
Our specialized approach to chemical industry marketing delivers measurable results. We understand the technical nature of your products, the complexity of your sales cycles, and the importance of reaching the right decision-makers.
250%
Average increase in qualified leads
180%
Improvement in organic traffic
65%
Reduction in cost per acquisition
4.2x
Return on marketing investment
Case Studies
Chemical Marketing Success
Discover how Springboard delivers impactful marketing that generates new business opportunities.
FutureFuel Chemical Company
Elevating Custom Manufacturing Through Digital Innovation
FutureFuel, a leader in custom manufacturing and performance chemicals, sought to diversify beyond biofuels and amplify their world-class expertise. Partnering with Hexnet, we developed a robust go-to-market plan including:
- A comprehensive website redesign showcasing business units, capabilities, culture, and sustainability.
- Tailored videos highlighting custom manufacturing, performance chemicals, and executive insights.
- A digital marketing calendar integrating trade shows, blogs, LinkedIn announcements, and thought leadership.
- An ABM campaign on LinkedIn targeting chemical executives.
Results: Enhanced online visibility, stronger event presence, and a surge in inbound leads—proving the power of proactive digital tactics.
“Working with Dom, Dave, and the team has helped us elevate our marketing and further expand our presence in custom chemical manufacturing.”
Mike Thompson
Chief Information Technology Officer
UPI
Rebranding a Legacy Chemical Distributor for the Digital Age
As a third-generation boutique distributor founded in 1960, UPI (formerly Universal Preservachem) needed a full rebrand to modernize their image and expand reach. We collaborated with Hexnet to act as their marketing extension, delivering:
- A complete website overhaul with AI-driven SEO and an engaging user experience for sourcing over 5,000 products.
- Videos capturing company culture, warehouse operations, white-room services, and in-house labs.
- Industry-specific brochures supporting sales across eight sectors.
- Updated collateral, messaging, and a redesigned trade show booth.
Results: A revitalized brand that fosters client loyalty, boosts internal pride, and better represents their heritage—driving new business in today’s market.
“As a third-generation business, we understand the need to find ways to evolve, integrating innovative digital marketing tactics that allow us to connect with existing customers and engage with new ones.”
Dan Ravitz
President
Eliminate the Stress Today!
Get a free digital marketing audit and discover how we can help you achieve your 2026 business goals.
