Insight

Commoditization in specialty chemicals tends to create transactional relationships. As a result, price-sensitive buyers are…

For most of the chemical industry's history, executive visibility used the following playbook: Show up…

As we approach the 250th anniversary of the United States, I wonder if our founding…

Chemical manufacturers spend real money building a digital presence. They invest in SEO, technical content,…

Something has quietly shifted in how procurement professionals, R&D formulators, and process engineers begin their…

There is a version of the chemical sales process that starts with a technical rep…

For decades, the chemical industry ran on relationships. You met prospects at trade shows, and…